Strategy Plan for American Airlines Co Research Paper

Strategy Plan for American Airlines Co - Research Paper Example The company’s top priority is to meet or exceed the needs and expectations of their customers by giving them the best travel experience upon boarding, on-board, and upon arrival. This could be done through route network optimization, competitive pricing, cost structuring, safety and security, and many more. The main trust of this paper is to provide a strategy plan for American Airlines Inc. This plan would incorporate competitive strategy that would help the company become the market share leader and largest air carrier in the world. 2. American Airlines, Inc. A. Business Overview i. Company history. American Airways was founded last 1930 through the consolidation of 85 subsidiaries airlines of The Aviation Corporation. American Airways was renamed to its current American Airlines Inc. under the appointment of the new CEO, C.R. Smith; the airline is headquartered in Fort Worth, Texas. For several years, AA had managed to introduce improvements in terms of technology, fliers p rogram, quality service, etc. making AA the largest in passenger miles and passenger fleet size. AA had maintained its strong presence particularly in the U.S. domestic market, and in 2009, â€Å"about 38.85 of Americans flying were international- Latin America and Caribbean, 18.7%; Europe, 15.6%; and Pacific, 4.5%† (â€Å"AMR Corporation,† 2010). Since then, AA had been successful and considered to be one of the biggest global airlines that served one-third of the U.S. population (85.7million) and more than 300,000 tons of cargo in a year. On a daily basis, the carrier transported an approximately 275,000 passengers between nearly 250 cities in over 40 countries with average daily flights of 3,400. ii. Worldwide operator. AA is one of the largest operators worldwide with a total of 623 active aircrafts as of 2010 and the largest number of international destinations. The carrier has scheduled domestic flights throughout North America, South America, Central America, an d other extensive international network in East and South Asia, and Europe. It has been more successful and gain competitive advancement after combining network fleet with AmericanConnection and American Eagle as its regional affiliates. B. Organizational Structure i. 655 Aircrafts/ 260 Destinations/ Dallas Hub AA is wholly owned subsidiary of AMR Corporation which is a publicly-traded company. The accountability and responsibility structure of AA is often disseminated in the organization through the board of directors and a chief executive officer. A large commercial airline like AA has hundreds of smaller stations to points all over the world, and hub airports that include: Chicago, Miami, New York, Los Angeles, and Dallas/Fort Worth International Airport - the largest hub. To send passengers to these hubs, AA employed various aircrafts such as Boeing, and ATR, ERJ, Bombardier for American Eagle. Currently, AA has 623 aircrafts with more than 621 fleet size and 250 destinations ac ross 40 countries around the world. C. Business Segments i. Domestic (U.S.). The U.S. domestic market is dominated by AA with a market share of 13.7%. The regional carriers of AA, American Eagle and AmericanConnection served as an advantage to the company as the affiliation acquired 7.5% of the total domestic market (Vasigh, Fleming, & Tacker, 2008, p. 14).

Project Management Assignment Example | Topics and Well Written Essays - 2750 words

Project Management - Assignment Example The paper "Project Management" investigates project management. This are all signs of the poor or no project management. However, it seems unfair that all the burden of failure falls on a single person Project Manager but it is how and why the project are managed to address the real life issues to bring betterment to humanity. Project can fail, even with the best intentions, if not planned and managed properly. Besides, unprecedented situations can occur if the project manager and his team have not carried out a thorough risk management planning. These reasons signify the importance of the project management and consequences of initiating a project without such efforts. Project Management Institute in its PMBOK defines a project as â€Å"a temporary endeavor with a beginning and a definite end that creates a unique product, service or results and is progressively elaborated†. Lawson and Gray highlight major characteristics of a project as: Defined and clear objective; Definite and recognized starting and end; Involvement of other departments, professionals and experts; Unique as never done before; Has requirements of time, cost, scope and performance. Project management is an effort to produce the desired results or deliverables in a number of varied ways of execution all reaching towards the end objectives. Project management includes clearly defining objectives, establishing requirements, managing conflicting resource priorities, balancing the requirements of challenging stakeholders. and team members while endeavoring to achieve cohesion towards common purpose. Managing projects in a systematic way result in cost effectiveness, mitigation and elimination of risks involved, higher productivity towards accomplishing the desired end objectives. These benefits necessitate a well-structured and scientific approach towards managing the project without which organization would find is difficult to meet the multifaceted challenges presented by the modern era of globalization. Without such an approach, it would be impossible for organizations to manage and deliver the project within defined and agreed upon constraints of time, cost, quality and scope in current competitive business environment. In more simple words, there is a requirement of established framework that is well recognized and agreed upon. In this context, organizations can benefit from the sequenced activities and task dependencies identified in the PMBOK and other related journals to create a structured approach to project management by achieving control over project environment, ensuring the end project deliverables while managing the triple constraints. Triple constraints are the competing and challenging requirement of time, scope and cost demanding a high priority on project manager’s to do list. The absence of such a structured approach would lead organizations in a volatile and disordered situation where they would have little or no control. Project managemen t is a vast topic and is difficult to concisely provide all the definitions, terms and terminologies within few pages. It is critical to understanding that project management provides organizations with a structured framework of